Privacy Policy

1. Who we are

This Privacy Policy applies to Pera Sport (ABN 73 543 845 531) ("Pera", "we", "us" or "our"), an Australian business trading online at www.perasport.com.au. We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains what personal information we collect, how we use and disclose it, and how you can access, correct or make a complaint about it.

2. Personal information we collect

Depending on how you interact with us, we may collect:

• Contact details — name, email address, phone number, billing and shipping address
• Order information — products purchased, order value, payment status, order history
• Payment information — processed directly by our payment provider, Shopify Payments; we do not store full card details ourselves
• Account and marketing preferences — if you sign up to our newsletter or create an account
• Technical and usage information — IP address, browser type, device information, pages viewed and referring URLs, collected automatically via cookies and similar technologies
• Communications — any correspondence you send us, including customer service enquiries and social media messages

3. How we collect your information

We collect personal information directly from you when you browse our website, create an account, place an order, subscribe to our mailing list, contact our customer service team, or interact with our social media pages. We also collect information automatically through cookies, pixels and analytics tools when you use our website.

4. How we use your information

We use your personal information to:

• Process and fulfil your orders, including payment, packing and delivery
• Communicate with you about your order, including shipping updates and customer service
• Send you marketing communications, where you have opted in (you can unsubscribe at any time)
• Improve our website, products and customer experience
• Detect and prevent fraud, and comply with our legal obligations
• Run advertising and analytics campaigns, including retargeting

5. Who we share your information with

We do not sell your personal information. We share personal information with trusted third-party service providers who help us run our business, including:

• Shopify — our ecommerce platform and payment processor (Shopify Payments), which processes and stores order and payment information
• Klaviyo — our email marketing platform, used to send order updates and marketing communications (only where you have opted in)
• Google Analytics and Google Search Console — used to understand website traffic and performance
• Meta (Facebook/Instagram) Pixel — used for advertising and retargeting on Meta platforms
• Shipping and logistics providers, to deliver your order
• Professional advisers, regulators or law enforcement, where required by law

These providers are only permitted to use your information to provide services to us and are subject to their own privacy and security obligations.

6. Overseas disclosure

Some of the third-party providers listed above — including Shopify, Klaviyo, Google and Meta — store and process data on servers located outside Australia, including in the United States. By using our website and providing your personal information, you consent to your information being disclosed and stored overseas. We take reasonable steps to ensure these providers handle your information in a manner consistent with the Australian Privacy Principles, but privacy protections in other countries may differ from those in Australia.

7. Cookies and tracking technologies

Our website, built on Shopify, uses cookies and similar technologies (including the Meta Pixel and Google Analytics) to remember your preferences, keep your cart and checkout working, understand how visitors use our site, and deliver relevant advertising. These include Shopify's own functional cookies (for cart, checkout and login) and analytics cookies used to measure site traffic and marketing performance.

Where the law asks us to, we show a permission box the first time you visit and only switch on advertising and measurement cookies once you say yes. The box covers the Meta Pixel (Meta Platforms, used to measure and target advertising on Facebook and Instagram) and Google Analytics (used to measure how the website is used). In regions where that permission is not required, these run by default.

Your choice is recorded with the time you made it, and you can change it at any time using the “Cookie settings” link in the footer. That applies straight away, including in any other tab you have open. Declining switches off the Meta Pixel and Google Analytics; the cookies that keep your cart, checkout and login working are unaffected. You can also control cookies through your browser settings, and opt out of targeted advertising directly through Meta (facebook.com/settings/ads) and Google (adssettings.google.com).

8. Data security

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, and unauthorised access, modification or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Data retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, including to meet legal, accounting or reporting requirements. When information is no longer needed, we take reasonable steps to securely destroy or de-identify it.

10. Access, correction and complaints

You have the right to request access to the personal information we hold about you, and to request that it be corrected if it is inaccurate. If you would like to make such a request, or if you have a complaint about how we have handled your personal information, please contact us using the details below. We will respond within a reasonable timeframe.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

11. Children's privacy

Our website and products are not directed at children, and we do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected such information, please contact us so we can remove it.

12. International visitors — EEA and UK (GDPR)

Because we ship worldwide, visitors from the European Economic Area (EEA) and the United Kingdom may have additional rights under the General Data Protection Regulation (GDPR). If you are a resident of the EEA or UK, you have the right to access, correct, port and request erasure of your personal information, and to object to or restrict certain processing. Where we rely on your consent to process your information, you may withdraw that consent at any time.

Our lawful bases for processing your information include your consent, performance of our contract with you (fulfilling your order), compliance with our legal obligations, and our legitimate interests in operating and improving our business, provided these do not override your rights. To exercise any of these rights, contact us using the details below.

13. International visitors — California (CCPA)

If you are a California resident, you have the right to know what personal information we collect, to request access to and deletion of that information, and to opt out of the sale or sharing of your personal information (we do not sell personal information). To exercise these rights, or to designate an authorised agent to act on your behalf, contact us using the details below.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised "last updated" date.

15. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact Pera Sport at info@perasport.com.au.